https://ilylin.com iris lin Wed, 02 Apr 2025 23:16:20 +0000 https://ilylin.com en https://ilylin.com/Front-Page Thu, 27 Jul 2023 21:57:50 +0000 iris lin https://ilylin.com/Front-Page https://ilylin.com/About Thu, 27 Jul 2023 21:57:51 +0000 iris lin https://ilylin.com/About Iris Lin is an artist and linguist based in San Francisco, CA.&nbsp; ServicesCreative DirectionArt DirectionBranding / Visual Identity <img width="738" height="922" width_o="738" height_o="922" data-src="https://freight.cargo.site/t/original/i/b4ff0c0afbef9d26e0a99d456a9ed51fc8da4fc851301d6bac520c4ecef3a8ec/About-Page_Iris_Headshot.jpg" data-mid="188224763" border="0" src="https://freight.cargo.site/w/738/i/b4ff0c0afbef9d26e0a99d456a9ed51fc8da4fc851301d6bac520c4ecef3a8ec/About-Page_Iris_Headshot.jpg" /> https://ilylin.com/Cosh Thu, 27 Feb 2025 21:30:00 +0000 iris lin https://ilylin.com/Cosh cosh Be a little selfish.&nbsp; BRAND IDENTITY, LOGO DESIGN, EVENT DESIGN, SOCIAL MEDIA <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/dc18c0640b04556e509b5b88f2b6cda17b2dddb306a62caa3477b6b40789b607/Cosh-Head-Spa_Store.jpg" data-mid="232823384" border="0" src="https://freight.cargo.site/w/1000/i/dc18c0640b04556e509b5b88f2b6cda17b2dddb306a62caa3477b6b40789b607/Cosh-Head-Spa_Store.jpg" /> Background Cosh was established in 2023, with it’s flagship store located in Burlingame, California.&nbsp;Cosh is built upon the desire to create spaces for intentional rest and rejuvenation. Their philosophy is rooted in the belief that genuine self-care begins with prioritizing your well-being.&nbsp;In a world that often demands everything from us, Cosh understands the importance of carving out room for restoration. Challenge The concept of a head spa is still relatively unfamiliar in the U.S. market, often misunderstood or associated with quick, transactional experiences rather than true self-care. Many existing head spa establishments prioritize efficiency over indulgence, leaving customers unaware of the deeper benefits of scalp care and relaxation. &nbsp;For Cosh, the challenge was twofold: &nbsp; 1. Educating the market by positioning the head spa experience as an essential part of wellness, not just an add-on to beauty routines. 2. Redefining expectations by elevating the experience from a basic service to a luxurious ritual, emphasizing intentional rest and the value of self-care.&nbsp; Approach This collaboration began with an immersive discovery process to define its core values and tone of voice. Through an intimate workshop experience with the founders, paired with extensive market research, we identified key messaging strategies to educate consumers and position Cosh as a wise and trustworthy friend.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1684acd29894ba3f6e73aa11d38bc109cd4cafa013f319a33079844d4642c757/Cosh-Head-Spa_Studio-Lin_Logotype.png" data-mid="228690933" border="0" src="https://freight.cargo.site/w/1000/i/1684acd29894ba3f6e73aa11d38bc109cd4cafa013f319a33079844d4642c757/Cosh-Head-Spa_Studio-Lin_Logotype.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b321d49c620e9429a5d96b055179bbcf34a2a5ad3615223a9a54d2846e4f0542/Cosh-Head-Spa_Studio-Lin_Store-Front.png" data-mid="228690808" border="0" src="https://freight.cargo.site/w/1000/i/b321d49c620e9429a5d96b055179bbcf34a2a5ad3615223a9a54d2846e4f0542/Cosh-Head-Spa_Studio-Lin_Store-Front.png" /> <img width="5417" height="3036" width_o="5417" height_o="3036" data-src="https://freight.cargo.site/t/original/i/d9ff927b05dba2476b4a1234e78dbfcab2c939c1b02f6da52ce636cc7b4d0468/Cosh-Head-Spa_Studio-Lin_Social-Media_Instagram-Post.png" data-mid="232823511" border="0" src="https://freight.cargo.site/w/1000/i/d9ff927b05dba2476b4a1234e78dbfcab2c939c1b02f6da52ce636cc7b4d0468/Cosh-Head-Spa_Studio-Lin_Social-Media_Instagram-Post.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/447fb5911e04cb75fdf9109a3bc8f0e43a38fbb250edc925c41a9a0ef4c9c9eb/Cosh-Head-Spa_Studio-Lin_Social-Media_Story.png" data-mid="232823502" border="0" src="https://freight.cargo.site/w/1000/i/447fb5911e04cb75fdf9109a3bc8f0e43a38fbb250edc925c41a9a0ef4c9c9eb/Cosh-Head-Spa_Studio-Lin_Social-Media_Story.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0f824d959a2a1dd685da2b8066a598e4ac0e64705f28813f23130573922fd755/Frame-3.png" data-mid="228690867" border="0" src="https://freight.cargo.site/w/1000/i/0f824d959a2a1dd685da2b8066a598e4ac0e64705f28813f23130573922fd755/Frame-3.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cc6be3bf27e02a02600babbd0db588d3617dd4101dc761b4cd1b7d8a50f6ef97/Frame-2.png" data-mid="228690866" border="0" src="https://freight.cargo.site/w/1000/i/cc6be3bf27e02a02600babbd0db588d3617dd4101dc761b4cd1b7d8a50f6ef97/Frame-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a112b5139a94c417adf108de95975b337073d4c09331e190dae2e721383d648/Cosh_Title-Photo.png" data-mid="228690807" border="0" src="https://freight.cargo.site/w/1000/i/6a112b5139a94c417adf108de95975b337073d4c09331e190dae2e721383d648/Cosh_Title-Photo.png" /> https://ilylin.com/Dos-Latidos Wed, 26 Feb 2025 21:02:11 +0000 iris lin https://ilylin.com/Dos-Latidos Dos Latidos We are the medicine we need. BRAND IDENTITY, LOGO DESIGN, WEBSITE DESIGN <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/fe53b256b9de161a59504ff085460cc9c30cb012cd69f3548ec371f453773537/doslatidos_brand-design_1.jpg" data-mid="227301043" border="0" src="https://freight.cargo.site/w/1000/i/fe53b256b9de161a59504ff085460cc9c30cb012cd69f3548ec371f453773537/doslatidos_brand-design_1.jpg" /> Background Dos Latidos is a midwifery practice based in Sacramento, CA, offering compassionate, community-centered care that blends traditional practices, medicinal plants, and indigenous technologies. With a mission to serve marginalized families, Spanish-speakers, and those seeking non-hospital options, Dos Latidos provides a more spiritual and culturally connected birthing experience. Challenge Despite their unique offerings and deep community roots, Dos Latidos faced challenges in communicating their holistic approach to a wider audience. They needed a brand identity that honored their ancestral knowledge while appealing to modern families seeking alternative birthing options. Additionally, their bilingual audience required messaging that could fluidly transition between Spanish and English without losing the emotional depth of their mission.&nbsp; Approach Our collaboration began with an immersive discovery process to understand the values, history, and community impact of Dos Latidos. I conducted a workshop with the founder of the midwifery to get to the core of her motivations behind the brand. This heart of the brand, combined with in-depth market research, gave Dos Latidos a redefined, sophisticated visual identity that reflected their heritage while embracing a simpler color scheme and modern look. <img width="2380" height="2380" width_o="2380" height_o="2380" data-src="https://freight.cargo.site/t/original/i/d6a1f37dc8bcffffcf142f9a7325899967416c7d42b6255ab2ee4847e535ebb9/dos_latidos_1x1_v3.png" data-mid="229333455" border="0" src="https://freight.cargo.site/w/1000/i/d6a1f37dc8bcffffcf142f9a7325899967416c7d42b6255ab2ee4847e535ebb9/dos_latidos_1x1_v3.png" /> <img width="2380" height="2380" width_o="2380" height_o="2380" data-src="https://freight.cargo.site/t/original/i/36bf90f4c123a034fb8d8448ae68076e3ec1c131d04350a0d8467cd53ef4fd07/dos_latidos_1x1_v2.png" data-mid="229333454" border="0" src="https://freight.cargo.site/w/1000/i/36bf90f4c123a034fb8d8448ae68076e3ec1c131d04350a0d8467cd53ef4fd07/dos_latidos_1x1_v2.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/65ac3f9824d1e3dea3fc92461c3415644db63e7e3a400148f30d7af07c637e52/doslatidos_brand-design_3.jpg" data-mid="227301306" border="0" src="https://freight.cargo.site/w/1000/i/65ac3f9824d1e3dea3fc92461c3415644db63e7e3a400148f30d7af07c637e52/doslatidos_brand-design_3.jpg" /> <img width="5438" height="3620" width_o="5438" height_o="3620" data-src="https://freight.cargo.site/t/original/i/7f8828b655db69348e130d36762748fd85c7a396e368589eab94c7758beb25f8/DosLatidos_Website-Mockup.png" data-mid="232823650" border="0" src="https://freight.cargo.site/w/1000/i/7f8828b655db69348e130d36762748fd85c7a396e368589eab94c7758beb25f8/DosLatidos_Website-Mockup.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6e99b1c23773693bc49176b1141146e62fde41a5c7ced6719cb4730068d870bb/doslatidos_brand-design_2.jpg" data-mid="227301045" border="0" src="https://freight.cargo.site/w/1000/i/6e99b1c23773693bc49176b1141146e62fde41a5c7ced6719cb4730068d870bb/doslatidos_brand-design_2.jpg" /> https://ilylin.com/Moai-Beauty-1 Wed, 02 Apr 2025 23:16:20 +0000 iris lin https://ilylin.com/Moai-Beauty-1 Moai Beauty For effortless beauty.&nbsp; CONSULTING, SOCIAL MEDIA <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/52ecf2e9cc43cb93f212e1f0f557d84c69e12f57f73d78a980787ba31d897ae8/Moai-Beauty_Cover-Image.png" data-mid="229182360" border="0" src="https://freight.cargo.site/w/1000/i/52ecf2e9cc43cb93f212e1f0f557d84c69e12f57f73d78a980787ba31d897ae8/Moai-Beauty_Cover-Image.png" /> Background Moai Beauty celebrates feminine energy and the power of self-care. It’s for those who know what they want, value expertise, and seek beauty as a form of confidence, not conformity.&nbsp; Moai Beauty is not about trends, it’s about feeling your best. While inspired by femininity, it welcomes anyone who sees beauty as an expression of their inner self. Because true beauty is effortless.&nbsp; Challenge Moai Beauty had a strong social media following but struggled to leverage its audience effectively. The founder, managing social media alone, found it difficult to post consistently, leading to a disjointed feed that didn’t reflect the brand’s sophistication or the studio’s full team.&nbsp; Approach To elevate Moai Beauty’s digital presence, I analyzed beauty and semi-permanent makeup trends to understand what resonated most with audiences. I focused on finding engaging hooks for short-form content to capture attention while ensuring the feed remained cohesive, polished, and reflective of the brand’s sophistication. By setting a clear visual aesthetic standard, we transformed Moai Beauty’s social media into a refined, strategic extension of the brand, positioning it as a premier beauty studio rather than a solo operation. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c55101e48f49f95349f675d914243a35579d970a2bcc98372bedf3b71896307/Moai-Beauty_Studio-Lin_Social-Media_Instagram-Story.png" data-mid="232824771" border="0" src="https://freight.cargo.site/w/1000/i/5c55101e48f49f95349f675d914243a35579d970a2bcc98372bedf3b71896307/Moai-Beauty_Studio-Lin_Social-Media_Instagram-Story.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a3b00233de8b5f2d9acbcdd6daf371097c11de2dde2457b265c8819e761ccd97/Moai-Beauty_Studio-Lin_Social-Media_Instagram-Post.png" data-mid="232824772" border="0" src="https://freight.cargo.site/w/1000/i/a3b00233de8b5f2d9acbcdd6daf371097c11de2dde2457b265c8819e761ccd97/Moai-Beauty_Studio-Lin_Social-Media_Instagram-Post.png" /> https://ilylin.com/Total-Auto-Solutions Mon, 24 Mar 2025 15:43:13 +0000 iris lin https://ilylin.com/Total-Auto-Solutions TOTAL AUTO SOLUTIONS TOTAL HAS EVERYTHING FOR YOUR CAR. CONSULTING, SOCIAL MEDIA <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e9720c6f80a6b39bb144753858d3cd40ab68a2c5a9de25f8a7f21782e75484fa/total-auto.png" data-mid="228717405" border="0" src="https://freight.cargo.site/w/1000/i/e9720c6f80a6b39bb144753858d3cd40ab68a2c5a9de25f8a7f21782e75484fa/total-auto.png" /> Background Total Auto Solutions is a premier automotive protection and enhancement company specializing in paint protection film (PPF), ceramic coatings, window tinting, and electronic upgrades. We provide expert craftsmanship, use industry-leading materials like XPEL, and back our work with a lifetime warranty—ensuring every vehicle gets the highest level of care and precision. Challenge Total Auto Solutions was born from a rebrand after new owners took over an existing car wrap shop. With no established social media presence, they needed a way to stand out in a competitive market. The challenge was not just creating content but also capturing high-quality visuals of their work, editing engaging videos, and building an online portfolio that would turn digital visitors into real customers.&nbsp; To support their launch, I consulted on content strategy, produced high-value creatives, and trained store employees on filming and editing. This ensured that they had the tools to maintain a strong and compelling social media presence as the brand continues to grow.&nbsp; Website https://totalautosolutionsllc.com/ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df88ccb37bceda4db913bdbafc3ac3c03fa8ea811fe86e03109ea6bf5b6b3064/Total-Auto-Solutions_Studio-Lin_Social-Media_Instagram-Post.png" data-mid="232827890" border="0" src="https://freight.cargo.site/w/1000/i/df88ccb37bceda4db913bdbafc3ac3c03fa8ea811fe86e03109ea6bf5b6b3064/Total-Auto-Solutions_Studio-Lin_Social-Media_Instagram-Post.png" /> <img width="1928" height="1088" width_o="1928" height_o="1088" data-src="https://freight.cargo.site/t/original/i/bd4b72d52ffbc523f6b9ed9649bcc4fc28ada810d07ef4a169c0a052971511d9/Total-Auto-Solutions_Studio-Lin_Social-Media_Instagram-Story.png" data-mid="232827889" border="0" src="https://freight.cargo.site/w/1000/i/bd4b72d52ffbc523f6b9ed9649bcc4fc28ada810d07ef4a169c0a052971511d9/Total-Auto-Solutions_Studio-Lin_Social-Media_Instagram-Story.png" /> https://ilylin.com/dan-and-sean-1 Mon, 24 Mar 2025 10:36:58 +0000 iris lin https://ilylin.com/dan-and-sean-1 DAN AND SEAN WE MAKE GOOD IDEAS BEAUTIFUL WEBSITE DESIGN <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9fd0ede1b0512087007b252822935d8b649a2496966f7be2553357677ae06ff9/dan-and-sean.png" data-mid="228716976" border="0" src="https://freight.cargo.site/w/1000/i/9fd0ede1b0512087007b252822935d8b649a2496966f7be2553357677ae06ff9/dan-and-sean.png" /> Background “dan and sean” is a brand consultancy agency based in Taipei and Shanghai, founded in 2020 with the aim of helping brand founders find their core values through workshops and create a foundation for sustainable brands that last. This goal is to be achieved by creating brand experiences that consciously engage the five senses. Challenge I led the design effort to create a comprehensive portfolio website for the agency. I crafted a captivating and user-friendly Wordpress website with that effectively showcased the agency's remarkable portfolio of work. The agency needed to reach both Chinese and English audiences, so the website was meticulously created and seamlessly connected in both languages. Website https://danandsean.co/ <img width="5424" height="3613" width_o="5424" height_o="3613" data-src="https://freight.cargo.site/t/original/i/c88074451081cd28a9df214f1c4b911f278f16742674ad2a778e69a3cbafc499/dan-and-sean_Website-Mockup.png" data-mid="232827897" border="0" src="https://freight.cargo.site/w/1000/i/c88074451081cd28a9df214f1c4b911f278f16742674ad2a778e69a3cbafc499/dan-and-sean_Website-Mockup.png" />