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WORLD GYM: Lose something?

Role: Strategy & Narrative, Creative, Brand Voice & Messaging
Agency: dan and sean

World Gym Taiwan is a brand that has been in Taiwan for over 15 years. As the leading gym brand with over 110 locations in the country, they wanted to continue adapting to the growing fitness landscape. Our mission was to increase brand awareness amongst a cynical target audience who had grown tired of an old and outdated fitness brand. The rollout of this social content was part of a series to reintroduce the brand to it’s audience.