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WORLD GYM — Be average.

Role: Creative Ideas, Strategy & Script, Voice & Messaging
Agency: dan and sean
Client: World Gym

World Gym Taiwan is a brand that has been in Taiwan for over 15 years. As the leading gym brand with over 110 locations in the country, they wanted to continue adapting to the growing fitness landscape. We discovered through our audience insights analysis that there is a prevailing and commonly shared anxiety of being negatively perceived by others in the gym.

We developed a brand video that captures the essence of being yourself in the face of your fears and anxieties, letting the viewer know that it’s okay to be average.