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Role: Social Media Consulting, Food Photography, Content Strategy
Client: Sweet T’s

Sweet T's is a beloved family-owned and operated Southern restaurant located in Windsor, CA. The brand has earned esteemed accolades such as Best of the North Bay's Best Restaurant and Best Fried Chicken in Sonoma County. 

I developed and led an exciting social media campaign that would showcase the restaurant’s innovative cocktails. We launched the "Underrated Cocktails" series on Instagram Reels, where viewers are invited to embark on a delightful journey of cocktail exploration. What initially began as a solo review series has since evolved into an engaging show, featuring two friends discussing the art of mixology.

As a result of this creative endeavor, Sweet T's witnessed a remarkable 23% increase in overall cocktail sales, with customers showing overwhelming interest in their handcrafted unique cocktails.