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Role: Product Launch Campaign Strategy, AR Effects Design
Agency: dan and sean
2023 is the "Year of the Rabbit". Many companies in Asia typically distribute red envelopes during the Lunar New Year holiday as a way to keep in touch and express gratitude to clients, partners, and friends. The company I worked for at the time wanted to create a unique gift, and created a product that was a play on the Chinese pronounciation for the word Rabbit ( zi) and barf bag (ǒu dài). Thus, the "Rabbit Barf Bag™" was born! The "Barfing Rabbit” filter was created as part of the launch campaign.