RABBIT BARF BAG
Role: Product Launch Campaign Strategy, AR Effects Design
Agency: dan and sean
Agency: dan and sean
2023 is the "Year of the Rabbit". Many companies in Asia typically distribute red envelopes during the Lunar New Year holiday as a way to keep in touch and express gratitude to clients, partners, and friends. The company I worked for at the time wanted to create a unique gift, and created a product that was a play on the Chinese pronounciation for the word Rabbit (tù zi) and barf bag (ǒu tù dài). Thus, the "Rabbit Barf Bag™" was born! The "Barfing Rabbit” filter was created as part of the launch campaign.
![](https://freight.cargo.site/t/original/i/18d4ae92c5c2568933c5d48108bd69250ecfa6db1e8c097719d77e0d4bab67ba/iris_lin_rabbit-new-year_2.jpg)
![](https://freight.cargo.site/t/original/i/3aeef3faa04a9f8354d07b4d927caf38fe98d6b8c0378985d6ec129f47bb4394/iris_lin_rabbit-new-year_4.jpg)
![](https://freight.cargo.site/t/original/i/d916b8b68dd6ff482cb403a4e92b8d0f58e0cc7948808ca563a2136ba863453a/iris_lin_rabbit-new-year_3.jpg)
![](https://freight.cargo.site/t/original/i/fb9b036512ef6f28a600c4711567f6cb4caf69ab49d9eb691a421d2336be8065/iris_lin_rabbit-new-year_5.jpg)