Moai Beauty
For effortless beauty.
CONSULTING, SOCIAL MEDIA
Background
Moai Beauty celebrates feminine energy and the power of self-care. It’s for those who know what they want, value expertise, and seek beauty as a form of confidence, not conformity.
Moai Beauty is not about trends, it’s about feeling your best. While inspired by femininity, it welcomes anyone who sees beauty as an expression of their inner self. Because true beauty is effortless.
Moai Beauty is not about trends, it’s about feeling your best. While inspired by femininity, it welcomes anyone who sees beauty as an expression of their inner self. Because true beauty is effortless.
Challenge
Moai Beauty had a strong social media following but struggled to leverage its audience effectively. The founder, managing social media alone, found it difficult to post consistently, leading to a disjointed feed that didn’t reflect the brand’s sophistication or the studio’s full team.
Approach
To elevate Moai Beauty’s digital presence, I analyzed beauty and semi-permanent makeup trends to understand what resonated most with audiences. I focused on finding engaging hooks for short-form content to capture attention while ensuring the feed remained cohesive, polished, and reflective of the brand’s sophistication. By setting a clear visual aesthetic standard, we transformed Moai Beauty’s social media into a refined, strategic extension of the brand, positioning it as a premier beauty studio rather than a solo operation.
